Process

CITYNORDIC’s process brings structure to the commercial progress of a development project. The focus is on preparing the right decisions, a clear message and driven execution.

1

Mapping

Goal: Current state of the project
Outputs: Goals and constraints
Key decision points
Client value: Shared starting point and clarity on what is desired.
CITYNORDIC role: Mapping and structuring the situation.

2

Analysis

Goal: Market and asset logic
Outputs: Target groups
Options and risks
Client value: Justified view of the market and options.
CITYNORDIC role: Market and concept analysis.

3

Strategy

Goal: Commercial positioning
Outputs: Concept structure
Progress model and priorities
Client value: Clear strategy and priorities.
CITYNORDIC role: Shaping strategy and concept.

4

Execution / commercialization / sales

Goal: Steering of message and materials
Outputs: Process leadership
Support for commercial progress
Client value: Driven execution and clear progress.
CITYNORDIC role: Leading commercialization and sales.

5

Monitoring & optimization

Goal: Assessment of progress
Outputs: Sharpening focus
Support for follow-on decisions
Client value: Continuous improvement and timely response.
CITYNORDIC role: Monitoring and optimization recommendations.